Promotions regulation: a new frontier for cryptoassets

The Financial Conduct Authority is on a mission to tackle misleading advertisements for high-risk investments, with cryptoassets - a frequent offender - about to fall within its purview. But will the regulator have the resources to enforce the new restrictions? It has found imposing compliance on the contracts-for-difference market almost impossible, notes Adam Samuel.

Adam SamuelBA LLM DipPFS MCISI FCIArb Certs CII (MP&ER) Barrister and Attorney may be contacted atadamsamuel@aol.com.For links to where you can buy the second edition of 'Consumer Financial Services Complaints and Compensation', seewww.adamsamuel.com/writing.

The United Kingdom's approach to cryptoassets takes another tentative step forward in October 2023 with the introduction of the regulation of financial promotions and the application of the restricted mass-market regime to such material.