14.1 The Joint Venture: strategic management

Companies in construction that want to do well need to employ strategy to gain the reputation of reliability to provide services to and beyond expectations of its Owners; to improve and innovate continuously; to be an attractive employer for employees so the company can attract the best people in their trade; to be a solid investment for shareholders by meeting their expectations; and to grow. In the previous chapter the reasons for companies to join forces have been listed and explained.