Lloyd's Maritime and Commercial Law Quarterly
BOOK REVIEW - FROM WHITE PAPER ‘92 TO BLUEPRINT
FROM WHITE PAPER ‘92 TO BLUEPRINT. Kluwer, Deventer (1990, 2 vols., 152 pp.). Paperback.
These two short volumes are intended to help companies maximize their benefits from the completion of the Single European Market. Together they form a practical guide to making strategic decisions and company policies in the context of 1992, with special reference to the European Community’s emerging legal and economic framework. The first volume, based on critical path analysis, provides pointers concerning the new nature of the game and the players in post-1992 Europe; a method of analysing the competition, evaluating one’s internal organization and assessing one’s financial position; and a guide to elaborating a company strategy. The second volume consists of a helpful checklist designed to ensure that nothing which might be of value in elaborating the strategy has been omitted. Both volumes are
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